5 Tips For Your First IT Internship
Dan Schawbel is the leading personal branding expert for young professionals. Read full profile
People you lot know or accept never met however are googl'ing you lot. Permit'south face information technology, yous're even google'ing yourself! At the end of 2007, the Pew Internet Inquiry Squad found that 47% of people search for information near themselves online (Cocky-Googling), which was more than than double five years agone. It's a pretty condom bet that percentage has climbed to over 50 or 60% by this year.
Some people might tin it ego-surfing, but information technology's really a adept practice to see what results come upwardly for your name. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing yous either for fun or because they want to learn more about you lot. Hiring managers want to see if yous have a clean tape in Google, which is your permanent tape because every move you brand (yes even a web log comment) is stored in that location forever. Before I went on a second engagement once, the girl Google'ed me. If she hadn't liked what she saw, the second date wouldn't have happened. Try doing it right at present and see what you lot become.
At that place is no hiding from Google!
Google keeps track of but near everything you practise on the internet. It patrols and captures your online beliefs, such every bit when yous post on your blog, tweet using Twitter, join social networks, comment on other blogs, write manufactures for online news sources and more than. Aside from the content y'all create and distribute over the net, other people are talking about you, which means that Google has a consummate picture (nigh like an autobiography) of your life. In the digital age, Google is your resume, your permanent record and a journal of your life. Your children and children'south children will exist able to find out everything well-nigh yous when they grow older. "Mom, look what I merely found out about Dad in Google." Your personal brand can't hibernate from Google. There is one major exception to this though.
Common names
If your name is common, such every bit Mike Smith, and then it will be very hard to own your Google results. In that location are over 54 million results for "Mike Smith" in Google. You won't exist able to compete with the athletes and musicians on the first few pages. If your life goal is to rank in the top ten results, that may be achievable, if you either become very famous or work extremely hard at building content each and every day for your entire life. At the age of lx y'all might find out that Google changed their algorithm and you'll lose all that difficult work. The bespeak being is that you'll accept to differentiate your name in gild to rank high. I typically recommend you utilise your center name or a nickname in this case. The worst case scenario is that you change your name completely ;).
Celebrity names
Celebrities are very fortunate because they get mass media attention, which means traditional media sources (NY Times, ABC News) write articles near them. These sources rank extremely high in Google. Nosotros're talking Google PageRank's of eight and higher! Your web log posts about these celebrities will never finish up on the top twenty results for their name unless you are Perez Hilton. If your proper noun is the same equally a celebrities, you are in big problem. Endeavor searching for Christina Aquilera (21 million results), Britney Spears (88 million), Lil Wayne (40 one thousand thousand) and other major celebrities. Personally, I don't have any friends with these names, but even with C-level celebrities, you lot don't stand up a take a chance. If you are stuck with a glory name, I advise that y'all build your brand around an area of your expertise or interest and connect information technology to your brand name.
Unique names
While growing up, you might take been made fun of people of your unique name because it was "unlike." Although you were ostracized and made fun of, correct at present you become to laugh at everyone else! With a singled-out name, y'all are able to easily manipulate the results for your name on search engines. When yous become to your high schoolhouse reunion and encounter your friends, you'll go the terminal express joy because you tin be visible and control perceptions, while they simply cannot. When you Google your proper name, whether you lot accept results that reflect your brand, you'll run into how hard it will be to rank high for it or not. Depending on the competition, information technology may accept you a few days or a few months. Over time, if yous piece of work very hard, you'll own the tiptop 10 results for your name.
In my next post, I'll talk nigh what you can practice to gain control over your Google results and let your personal make smoothen through.
Featured photo credit: Adam Winger via unsplash.com
Source: https://www.lifehack.org/articles/work/5-tips-for-your-first-internship.html
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